Hallyuwood: Korea’s Comparative Advantage in the Global Motion Picture Industry

Piracy In The Motion Picture Industry (review)

Social Learning and Optimal Advertising in the Motion Picture Industry

Social learning is thought to be a key determinant of the demand for motion pictures. This can be a double-edged sword for motion picture distributors, however, because when a film is good, social learning can enhance the effectiveness of movie advertising, but when a film is bad, it can mitigate this effectiveness. This paper analyzes an equilibrium model of the demand for films and the supply...

Distribution Planning to Optimize Profits in the Motion Picture Industry

We consider the distribution planning problem in the motion picture industry. This problem involves forecasting theater-level box office revenues for a given movie and using these forecasts to choose the best locations to screen a movie. We first develop a method that predicts theater-level box office revenues for a given movie as a function of movie attributes and theater characteristics. Thes...

The fish industry in Eritrea: from comparative to competitive advantage

The paper examines the main constrains in stimulating extent of production driven supply chains, that could able to transform into market driven supply chain management.; Questionnaires, were developed and administered to marketing agents using purposive sampling, with the application of Porter’s diamond of national competitive advantage. Red sea being underexploited resource; and it is unique ...

Advertising and Word-of-Mouth in Motion Picture Industry

Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction between these two forces. WOM that propagates through fixed social network is affected by the mismatch between consumer’s expectations and realized quality of the film. As a result, intensive advert...